The fact is that the majority of our thoughts and actions are on autopilot. This isn’t necessarily a bad thing either. Our habits, routines, impulses, and reactions carry us through our lives so we don’t have to stop and think about it every time we wipe our ass or start a car.
Goals are one of the three major ranking factors in Google. So if you want your website’s pages to rank high in search, you will almost certainly need goals. Goal-based link building can look like this: Find a goal and create a link to it that will hopefully lead your website’s page to rank higher in search.
Some types of links are good, but some are bad. To decide which ones are which, you need to be able to see what your goal is, so you can make a judgement call. A link that says: “Find me a good book,” for example, will rank badly and won’t get you very far in search.
The good news is that there are a whole bunch of different types of goals. Some are just about getting you to a specific page on your website, so a link which describes this as Find me a good book is probably something you shouldn’t do. The bad news is that the worst type of goal is the one that’s a link that doesn’t describe what it’s about. A link that says Find me something good is probably just a link telling you to stop reading this article.
The good news is that you can always find some good goals to help you rank higher on the SERPs.
In Google’s world of search results, a good goal is one which gives you an actionable page on your website. For example, if you have a good goal such as “Find me a good book”, you should only link to pages which tell you about that book. For example, if you have “Find me a good book” on a link which says “Find me a good book” you will rank higher in search results.
It’s not that the goal isn’t good, it’s that it’s not that you can’t use it just because you disagree with it. It’s that it’s a little bit hard to make it work because you’re so much more likely to disagree with it than you used to be. Your goal is to find a page which says “I do” and then a page where you agree with that.
Goal transfer is pretty simple. Google will rank your page higher if you post a link to a page which says you are a goal transfer and you link to a page which says you are not a goal transfer. For example, on my website I post a link to a page which says I do and I link to a page which says I am not a goal transfer.
I should probably point out that for some reason this has become quite popular in the last few months. It’s not hard in and of itself, but there are a lot of people who like it because it makes it easier to convince Google that your page is important in the eyes of other Google users.
It’s also possible to get into trouble with Google for this practice. Google is now actively enforcing a specific anti-link-building policy which has led to many sites being penalized and blacklisted. While this is a change, what has always been the norm is that a bad link is just bad link for a few days, then it magically goes away.